Trade marks and IP are emerging as another area of uncertainty for companies mulling the implications of Brexit.
It is currently unclear exactly what trade mark landscape will emerge as a result of the Brexit negotiations, but UK tech firms can take steps now to ensure long-term brand protection.
Writing in Tech City News’ Voices section, our Commercial & Technology Partner, Mark Blunden, said for instance, that firms should consider expanding a brand’s use beyond the UK to demonstrate clear usage elsewhere in the EU.
This will be needed because, following Brexit, the use of an EU trade mark solely in the UK may no longer be sufficient to demonstrate “genuine use“. Under the current regime, the rights of an EU trade mark holder can be revoked if a trade mark has not been put to genuine use in the EU in connection with its registered goods and/or services in the five years following its registration.
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